About us

Knoxville Social Co is a mama-and-daughters team with a deep love for meaningful moments and beautiful details.

At the heart of the brand is Valarie, the founder and curator of all things lovely. Hannah keeps everything running seamlessly, overseeing business operations and logistics. Haley leads marketing and creative vision, bringing the brand’s aesthetic and story to life.

Knoxville Social Co was born during Haley’s wedding planning season. Surrounded by the support of family, the team recognized that not everyone has access to that kind of hands-on help—the thoughtful guidance that makes planning feel effortless and beautifully executed.

With that in mind, they created Knoxville Social Co, offering curated rentals for gracious gatherings.

From bridal showers and baby sprinkles to backyard dinner parties and intimate celebrations, their mission is to make hosting feel meaningful, beautiful, and stress-free—so every gathering is one to remember.